Making women-owned businesses easier to discover.
Women are building incredible businesses, but finding them can still depend on Instagram algorithms, WhatsApp contacts, referrals and knowing the right person.
- The business someone is looking for.
- The woman who can make it.
- The service someone needs.
- The seller someone can trust.
The problem is that much of it is scattered.
Across Instagram, WhatsApp, referrals and personal contacts.
OBINRIN was created to make those businesses easier to discover.
Marketplace
LagosBody Wave Wig
₦85,000
Ada's Hair Studio
Shea Body Butter
₦6,500
Naturals by Kemi
Ada's Hair Studio
4.9 · Wigs & styling
What is OBINRIN?
We bring women-owned businesses, products and services into one place so customers can find what they need, learn about the businesses behind them and connect directly with the women who run them.
Purchases and payments happen directly between the buyer and the seller.
You can discover a business, find a product or service, see the woman behind it, view her other products, contact her directly and leave a review.
And if you have something to offer, OBINRIN helps you put your products and services in front of more customers.
Because we don’t want the marketplace to feel like a collection of products with names attached.
We want you to know who you’re buying from.
More than a product catalogue
OBINRIN gives every business a presence where potential customers can discover it and contact the woman behind it.
Every product leads back to a real woman and her business.
A product can lead you to a business.
A business can lead you to a woman.
A seller can lead you to more of her products.
A review can help you buy with confidence.
One account lets you buy, sell, or both — because women don’t exist in separate categories of buyer, seller or professional.
We’re all of these things at different times.
Why women?
Because there is something powerful about finding someone who understands the context.
Someone who has been there.
Someone who knows the market, the culture, the struggle, the opportunity or simply knows the right person to call.
OBINRIN is being built so you can find her.
Starting in Africa, beginning with Nigeria, and growing wherever women are building, buying and selling.
For the African woman, by the African woman.
OBINRIN is still growing.
But the idea is simple:
Find women-owned businesses. Discover what they offer. Connect directly.